Thursday, February 25, 2016

Clean Drain Dry Initiative™. Celebrating 10 years of invasive species outreach and education

For Immediate Release
February 23, 2016
Contact: Pat Conzemius
 Clean Drain Dry Celebrates 10 Years

Brooklyn Center, MN – To spotlight Invasive Species Awareness Week, Wildlife Forever would like to recognize the national coalition of partners with the Clean Drain Dry Initiative™. Celebrating 10 years of invasive species outreach and education to America’s outdoor recreational users, campaign efforts target hunters, anglers, boaters and others to prevent the spread of invasive species. Through contributions made by state, federal and private partners, nearly two billion multi-media impressions have been made reinforcing best practices.

“Together we’ve made tremendous strides over the past decade to elevate awareness of invasive species and in bringing this critical conservation issue to mainstream America,” said Pat Conzemius, Conservation Director for Wildlife Forever.

Since 2006, Wildlife Forever and partners have worked together to educate the outdoor public in changing behavior to stop the spread of invasive species. Through targeted marketing of best management practices, Clean Drain Dry instills a conservation ethic all outdoor enthusiasts follow. Campaign efforts include outreach utilizing highway billboards, advertisements and how-to information on hunting and fishing television shows, plus reminders at boat ramps and in local media.

The Clean Drain Dry Initiative™ is the national campaign to educate all outdoor recreational users on how to prevent the spread of invasive species. Working with local, state, federal and the outdoor industry, coordinated invasive species messaging focuses on strategic content,  marketing communications and outreach tools on how to prevent. To learn how you can participate, contact:  Pat Conzemius: PConzemius@WildlifeForever.org<mailto:PConzemius@WildlifeForever.org> or visit www.CleanDrainDry.org<http://cts.vresp.com/c/?WildlifeForever/17acb58288/b4f076fd8f/7c1408a1df>.

About Wildlife Forever (WF): Wildlife Forever’s mission is to conserve America's wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife.  For over 27 years, WF members have helped to conduct thousands of fish, game and habitat conservation projects across the country. To join or learn more about the award-winning programs, including work to engage America’s youth, visit www.WildlifeForever.org<http://cts.vresp.com/c/?WildlifeForever/17acb58288/b4f076fd8f/c92b16aef0>

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Wildlife Forever
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